REALTORS Care Foundation
The REALTORS Care Foundation was
founded as the Canadian Real Estate Board Foundation –
Ontario Fund in 1967 as part of the Canadian Real Estate Association
(CREA) Foundation.
In 1978 the Foundation returned as a provincial organization -- named the Ontario Real
Estate Association (OREA) Foundation.
Web Site: www.realtorscareontario.ca
Client Objective:
REALTORS Care Foundation's Ontario's primary goals are to raise awareness of programs that they have available, increase donations and ease of donations and to promote the events operated by the Foundation.
Key primary goals of the REALTORS Care Foundation in the development of the website were to increase awareness of the Foundation’s programs, promote fundraising programs to increase donations, provide online administrative and operational support to support the various fundraising initiatives (Example: online registration and fundraising capabilities). OSIM also assisted in developing and executing their public recruitment and communications plan.
OSIM's Solution:
Through the creation of a new web site with flash elements, e-commerce setup, online donation system, content management system, events calendar, content creation and editing and membership area OSIM created a complete solution to achieve all of the goals for the REALTORS Care Foundation.
Training of Realtor's Care staff along with OSIM's support team allows for fast implementation of new promotions, up-to-date content and search engine promotion over 40,000 Realtors® across Ontario are utilizing this web site on a regular basis to learn about the great work being done by the foundation and with the grants provided to organizations throughout Ontario.
Successful Outcome:
When the web site launched online in late 2009, the site traffic numbers increased significantly and feedback from the end user has been very positive, certainly helping the REALTORS Care Foundation achieve its goals even as a challenging real estate market set in early in 2010.